Context
To get started with Demandbase, you'll first need to deploy a Demandbase Tag to your company's web pages. You obtain the tag in the Account ID Free Edition setup wizard.
What Is a Demandbase Tag?
A Demandbase Tag is a small block of JavaScript that you place on each page of your company’s website. It reads the IP address and cookie of each visitor and passes that information to our identification API, which determines which company the visitor works for. In this way, we're able to measure visitors' interest in your company.
The tag asynchronously loads a unique file from the cloud, which contains your specific modules and configuration. The JavaScript file, which is managed by the Demandbase team, is optimized for both download and execution speed. It is secure and automatically loaded over SSL as needed.
Example
Here is an example of a Demandbase Tag code snippet to illustrate how the JavaScript code is structured.
Important: Do not copy this snippet; you obtain the tag from the setup wizard.
Steps
- Open the Account ID Free Edition setup wizard.
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Copy the Demandbase Tag from the Step 1: Generate tag window of the wizard.
- Paste the tag snippet on every page on your website, including microsites, landing pages, and conversion pages. Place the code snippet just before the closing body tag </body> of each page.
Distribution Policy
Install the Demandbase Tag only on the licensed domain(s) specified in your agreement with Demandbase. Don’t copy the Tag snippet into an email or distribute it in any method that might modify the syntax, including unforeseen modifications due to character encoding or accidental edits. Any such distribution is at the customer's own discretion and assumes full responsibility of erroneous installations as a result. By deploying the Demandbase Tag to your website, you agree that your organization is bound by the terms of the Demandbase End User License Agreement.