What is Account ID Free Edition?
Account ID Free Edition is a no-cost offering that helps companies gather some of the firmographic information about website visitors that’s available through the Demandbase platform. Companies deploy the Demandbase Tag to their websites, and can then use Google Analytics (GA) to gain basic insights about their visitors. Account ID Free Edition is designed to be a lightweight Demandbase offering, providing data for up to 8 firmographic attributes about your website visitors instead of the 40+ firmographic attributes that the full, paid version of the product can provide.
Why do companies want to use Account ID Free Edition?
Companies that are not using any Account-Based Marketing (ABM) platform or identification service miss out on the opportunities to gather information about their website visitors. Since they don't know who those visitors are, they’re not able to create segments for better targeting, use personalized content for improved conversion, or track any repeated visitors from any marketing campaigns done previously.
The Demandbase Tag helps businesses to know which prospective customers are on their websites and which pages they are visiting–information that’s highly actionable. Account ID Free Edition removes the price tag from implementing the foundations of an ABM platform.
What do I need in order to use Account ID Free Edition from Demandbase?
The main resources that you need to use Account ID Free Edition are the following:
- A credentialed login account that you set up during registration for this free Demandbase edition.
- A webmaster or other IT staff member that understands your website structure and knows where to deploy the Javascript-coded tag from Demandbase.
-
A GA Universal with GA 360 implementation or a Google Analytics 4 (GA4) implementation.
Important: Account ID Free Edition doesn't support GA Classic. - An available GA Custom Dimension for each firmographic attribute that you want to receive from Demandbase.
- A staff member that can set up GA to receive data from the Demandbase Tag and can configure GA custom dimensions. Some setup tasks require GA Admin privileges so this person needs to have this permission.
How do I get Account ID Free Edition and set it up?
See Getting Started with Account ID Free Edition.
Does Demandbase offer technical support for this edition of the product?
Because we’re distributing Account ID Free Edition for free, we don’t offer direct technical support and troubleshooting for it. However, the procedure for setting up this edition with the Demandbase Tag and integrating it with Google Analytics are documented on this website.
What information does Demandbase collect from the product registration process?
To register, you need to provide us with the following information:
- Name of the person who will be the registered user
- Company email address of the registered user (you can’t register with a personal email service)
- Password for the Account ID Free Edition account
- Company name
- Company domain
The designated user also needs to complete a verification step online using a Demandbase-generated code that’s sent to the submitted company email address after registration is submitted.
Exactly what kind of firmographic data does Account ID Free Edition feed to GA?
This Demandbase free edition provides basic information about visitors to your website. The following list of fields can be accessed by GA:
- Company name
- Website domain
- Industry
- Audience
- HQ_State (state where visiting company headquarters is located)
- HQ_Country (country where visiting company’s country is located)
- Company_size
- Revenue_range
To compare the above 8 attributes with paid Demandbase versions, full platform customers typically receive 40+ fields for each website visitor.
How can I best use the data that GA collects from the Demandbase Tag?
With the Demandbase Tag, you’ll be able to know more about your website’s visitors, such as which company they work for, the size of the company, and the location. GA can generate reports to show which companies are interested in your products and in what industry potential customers work.
With this information, you can tweak marketing strategies to focus on interested companies or industries. Moreover, the data from Demandbase Tag allows you to validate the results of previous marketing campaigns by checking whether targeted audiences showed interest through repeat visits to your website.
Are there any other limitations to Account ID Free Edition?
In addition to the data field limitations mentioned above, Account ID Free Edition users can only have one GA tracker ID per domain and receive firmographic data for a maximum of 25,000 unique website visitors per month. (The commercial versions of Demandbase enable customers to surpass these limits.)
Can I remove the Demandbase Tag from my website at any time?
Yes, the tag can be removed at any time after you deploy it to your website.
What happens if I create an account with Demandbase but never successfully deploy the tag?
There's a mechanism in place for Demandbase to verify whether the tag is functional or not. When an account is registered and the tag is created, the system generates a report about the company site if the tag doesn't pass any data after 7 days. Depending on the account size and potential, further action might be taken to ensure the company can run Account ID Free Edition without issue. Any tag that is inactive for more than 6 weeks is disabled by Demandbase.
Does the Demandbase Tag used for Account ID Free Edition comply with GDPR regulations?
Yes. See the Demandbase Privacy Notice for additional information about personal information protections.