Account ID Free Edition is a no-cost Demandbase solution for B2B marketing and sales people who want more insightful information about their website visitors. This solution provides an online identification service for businesses that want to begin implementing an Account-Based Marketing (ABM) strategy.
At the core of this offering is Account ID, a proprietary technology that can identify many traits of your website visitors. In the Free Edition, Account ID identifies a limited set of available firmographic information about these visitors. This information aids your marketing and sales teams with identifying potential customers (accounts) and the pages they are viewing on your website.
You can extend your insight to existing and potential accounts by upgrading to a commercial version of Demandbase. But Account ID Free Edition is for companies that want to begin an ABM approach by looking at a sliver of firmographic footprint of their online traffic at no cost.
Prerequisites and Preparation
You need the following resources to deploy Account ID Free Edition and successfully integrate it with Google Analytics (GA):
- A webmaster or other IT staff member that understands your website structure and knows where to deploy the Javascript-coded tag from Demandbase.
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A GA Universal with GA 360 implementation or a Google Analytics 4 (GA4) implementation.
Important: Account ID Free Edition doesn't support GA Classic. - A sufficient number of available custom dimensions in your GA implementation. You can opt to receive up to 8 of the firmographic attributes that Demandbase can provide. Each attribute mapping requires its own custom dimension in the integration.
- A staff member that can set up GA to receive data from the Demandbase Tag and can configure GA custom dimensions.
Integrating Account ID Free Edition with Google Analytics
The following steps outline the process for getting Account ID Free Edition up-and-running with GA. You can click the links in the steps to learn how to accomplish each task.
- Register for a free account on the Account ID Free Edition sign-up page and obtain the Demandbase Tag.
- Start the Account ID Free Edition setup wizard, which guides you through tag deployment and the integration of Demandbase with your GA implementation.
- Deploy the Demandbase Tag to your website. We recommend that you first read Understanding the Demandbase Tag and Our Cookie Policy. After you’re familiar with how Demandbase uses tags and cookies, follow the steps in Deploy the Demandbase Tag for Account ID Free Edition.
- Complete the steps in Set Up Google Analytics for Account ID Free Edition, which involves these tasks:
- Obtain your GA Tracking ID and enter it in the setup wizard so that data is sent to the correct instance of your GA implementation.
- Create Custom Dimensions in GA.
- Map the Custom Dimensions to the data fields of the attributes.
- Confirm Account ID Free Edition Data Flow to Google Analytics.
Upgrading to Demandbase One
If you like the insights that Account ID Free Edition provides and want to expand the ABM data that you can receive with the Demandbase Tag, you can upgrade to a paid Demandbase One license. Demandbase One can collect and report on 40+ firmographic attributes. Demandbase One also offers a full-fledged ABM platform that can provide additional types of information, natively support marketing and sales campaign planning and results analysis, and proactively target accounts showing intent to purchase your product.
If you’re interested in upgrading to Demandbase One, contact us by filling out the Demandbase demo request form.